Truly Product Launch:

Tequila Soda

Campaign Producer

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Hard Seltzers were a godsend during lockdown but now seltzer fatigue has definitely set-in. That’s why we worked with Truly to help them step outside the categorical box by brining something new to liquor store shelves, Truly Tequila Soda. We positioned them as a light & refreshing canned cocktail with premium tequila blanco, that will break you and your taste buds free from monotony and set you loose on a fun, carefree Tequilacation with just one sip!  

We created two spots for OLV/Social, one brand and one product focused with only a 400K production budget, all shot on the same set, while telling completely different stories featuring our hero spokesperson, the Truly Guy!

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Responsibilities included creative, production, post-production, and finance.